Japanese mascots have their very own Grand Prix!

Living in Japan means coming face to face with mascots on a daily basis. Here, they’re by no means the sole property of sports teams. Oh no, here every self-respecting city, government agency, company, organisation – hell, even prison – have a mascot.

And being Japan, some of them can seem pretty strange to a westerner. For example, my local university has a mascot that pretty much looks like an elongated, albino turnip.

But even that one is…well, I’ll let John Oliver explain:

But did you know, that there’s an actual Grand Prix held every year to decide which mascot is the cutest?

Well there is:

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This entry was posted in Japan, Marketing / Economy, Weird and tagged , . Bookmark the permalink.

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